Atlas Press Brand Refresh
An academic publisher rebranded after acquiring two boutique imprints — unified visual system without losing imprint distinctness.
- Client
- Atlas Press
- Lead
- Sarah Chen
- Services
- Brand Identity
Atlas Press, a university-affiliated academic publisher, acquired two well-regarded boutique imprints in late 2024. The challenge was unifying them visually under the Atlas name without erasing what made each imprint distinctive to their readers. We built a master identity with two sub-brand systems that share a typographic spine but diverge in palette and supporting elements.