How a Four-Person Studio Ships
Some notes on the operational scaffolding that lets a small team ship work without burning out.
Priya Shah
Journal
What we've been thinking about.
Notes on craft, decisions, and the occasional opinion we'll be embarrassed about later.
The Cost of a Cheap CMS
We migrated a client off a $25/month builder onto a real CMS. The first-month bill came as a relief, not a surprise.
Marcus Rivera
What AI Actually Changes About Web Design
A year of using AI on real client work, not demos. What it actually changed about how we design and build — and the 80% it didn't touch.
Marcus Rivera
A Brief on Pricing Discovery
Why we charge for discovery and how that conversation usually goes.
Sarah Chen
Why We Still Server-Render
After three years of building both SPAs and traditional sites, here's why we default to server-rendered HTML for marketing work.
Marcus Rivera
What Content Audits Actually Find
Notes from auditing a 400-page B2B site — the patterns we keep finding and what they reveal about how content gets made.
Alex Park
Constraints Make the Design
A short note on why we ask for tighter briefs, not looser ones — and how to write a brief that gets us to the work faster.
Sarah Chen
Core Web Vitals, the Honest Version
Three years in, what's actually still worth measuring and what's noise.
Marcus Rivera
Writing for the Skim
How to structure marketing copy so the readers who skim still get the message.
Alex Park