Lattice Materials Content Audit
Audit and re-architecture of a 400-page B2B materials science site that nobody could find anything on.
- Client
- Lattice Materials
- Lead
- Alex Park
- Services
- Content Strategy
Lattice Materials had been adding content for eight years without ever pruning. They had multiple pages on the same topic, contradictory specifications across product families, and an internal search that returned 60+ results for common queries. We audited every page, identified 134 candidates for consolidation, drafted a new information architecture, and rewrote the top 40 pages.