Northwind Coffee Rebrand

Northwind Coffee had grown from one Portland storefront to 14 cafes in three states, but their identity had grown by accretion — different logos in different cities, no consistent voice, no clear point of view. We led a 10-week engagement: founder interviews, customer ethnography in three cities, a new identity system built around a consistent visual language, and a voice guide that gave their baristas the same vocabulary as their marketing team. Launched in March.